{"title":"SHOP Shop by Benefit Color Care","description":null,"products":[{"product_id":"bright-blonde-essential-priming-serum","title":"Bright Blonde Essential Priming Serum","description":"\u003cp\u003eAn essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrightens, tones and eliminates brassiness\u003c\/li\u003e\n\u003cli\u003eProvides 450°F heat protection\u003c\/li\u003e\n\u003cli\u003eHelps to repair and strengthen over-processed, brittle hair\u003c\/li\u003e\n\u003cli\u003eReplenishes lost moisture to hydrate and restore softness to dry hair\u003c\/li\u003e\n\u003cli\u003eSmoothes the cuticle and helps to improve elasticity\u003c\/li\u003e\n\u003cli\u003eEnhances vibrancy for healthier looking hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"oribe","offers":[{"title":"Standard","offer_id":48761562759358,"sku":"46147078422843","price":13.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/3908\/0382\/files\/401522_jpg_v_1697654655.webp?v=1787196685"},{"product_id":"bright-blonde-radiance-repair-treatment","title":"Bright Blonde Radiance \u0026 Repair Treatment","description":"Stay bright with our restorative silkening treatment specially formulated for blondes. This supercharged concentrate instantly tones with violet pigments to eliminate brassiness and brighten strands. Formulated with a blend of rich oils and lavender extract, hair is left repaired, nourished and ultra-soft.\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly tones brassiness and brightens strands\u003c\/li\u003e\n\u003cli\u003eIncreases elasticity and softens dry, brittle hair\u003c\/li\u003e\n\u003cli\u003eTreats existing damage and helps prevent future damage\u003c\/li\u003e\n\u003cli\u003eNourishes, hydrates, and adds shine\u003c\/li\u003e\n\u003cli\u003eNow with 13x more toning pigment\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"oribe","offers":[{"title":"Standard","offer_id":48761562923198,"sku":"47554346058043","price":19.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/3908\/0382\/files\/402383_jpg_v_1703196129.webp?v=1787196686"},{"product_id":"bright-blonde-sun-lightening-mist","title":"Bright Blonde Sun Lightening Mist","description":"\u003cp\u003eExtend your vacation and gradually lighten your blonde hues with the heat of the sun (or your dryer). Our peroxide-free spray is formulated with a natural blend of lemon and chamomile to illuminate highlights while imparting weightless moisture and UV protection. It's beach hair, but better.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGradually brightens, illuminates and enhances color-treated or highlighted blonde hues\u003c\/li\u003e\n\u003cli\u003eImparts lightweight moisture and nourishment\u003c\/li\u003e\n\u003cli\u003eAdds shine and reflective luminosity\u003c\/li\u003e\n\u003cli\u003eProtects from damage and dryness caused by UV rays\u003c\/li\u003e\n\u003cli\u003ePeroxide-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"oribe","offers":[{"title":"Standard","offer_id":48761563087038,"sku":"46147082027323","price":11.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/3908\/0382\/files\/401525_jpg_v_1704092532.webp?v=1787196689"},{"product_id":"eternal-curls-cleansing-cr-me","title":"Eternal Curls Cleansing Crème","description":"\u003cp\u003eCleanse without getting into a lather. This non-foaming conditioning formula is rich in purifying oils, citrus fruit extracts and refreshing water-mint essence to gently clean strands and energize the scalp while protecting color, calming frizz and restoring moisture. For those with curly, coily or thick hair in need of intense moisture and strength. 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Impossibly strong.\u003cbr\u003e\u003c\/p\u003e","brand":"oribe","offers":[{"title":"Standard","offer_id":48761576554686,"sku":"51275740086587","price":23.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/3908\/0382\/files\/402740_0_jpg_v_1779392560.webp?v=1787196747"}],"url":"https:\/\/oribeshampoo.com\/collections\/shop-shop-by-benefit-color-care.oembed","provider":"oribeshampoo.com","version":"1.0","type":"link"}